The paint money report is a huge success, so here’s another one.
Take it, use it, earn more paint money for yourself.
I’ve even taken the trouble to record a downloadable MP3 audio for you, so that you can quickly get what I wanted to say.
By the way, this is my first time doing an audio recording. It’s not easy for me because the English language in my country is a little bit different. Over here, we’re famous for our heartland language called Singlish.
I’ll tell you a little more about Singlish some other time, but for now, you may click “Play” to enjoy the MP3 recording.
I even managed to sneak in some cool entry and exit music into the recording…check it out.
After over 160 hours, 100 pages and over 16k words later, I’m pleased to announce that the first premium product for myartpassion.com is close to completion.
For those of you who have just joined this site (the site has about 200 members now), it’s important for you to know why we need to have premium products on this site.
To paint a clearer picture, I’ll have to reveal bits and pieces of the plans for myartpassion.com. I treat all members as partners for this site, so I have no problems sharing my plans with everyone.
The ultimate goal is to gather enough members so that when we launch the free community site, there’s enough momentum to push the site towards greater heights.
The community site will allow you to create your own blogs, post pictures, customize your own profile pages, make friends, and do all the cool stuff that you see on community networks. And the best part is, it’s going to be free.
But there’s no point launching a community site that’ll probably be dead 6 months later. So at the heart of this site are the premium products. Don’t worry, I’ll continue to give out free resources as the site grows, but the premium products will be the main driving force that’s going to help this site to grow.
How? Well, first, let’s take at look at what I have in store for our premium products…
The first product, which is almost complete, will be named “MyArtPassion Drawing Method. Volume 1: Drawing in Monochrome”
This is an important course to have. Now I know there are members on this site who are pretty advanced but bear in mind that there are those who require more sound instruction to help them build a solid drawing foundation.
I’ve said this before and I’m going to say it again. Without a strong foundation, it’s going to be difficult for us to move forward as a community when we move on to the more advanced stuff. So this course is for them, ok?
This home study course is a 100pg course that’ll teach you the techniques to draw anything you want. I’ve focused more heavily on the tricky areas, like drawing portraits and creating moods, so that this becomes one of the most valuable home study course on the Internet.
Now, let’s take a look at what I have in store for you in the pipeline.
Premium products being planned:
1) MyArtPassion Drawing Method Volume 2: Drawing in Colors
2) Drawing with paints
3) Creating Art that sells and how to sell more Art
4) Online drawing videos (if anybody wants them)
There are more, but I try not to think too far ahead. I definitely hope this site can succeed with your continued support. But I also like to take things one step at a time and make sure that I overcome them before moving on…
So how are all these premium products going to help fuel the growth of this site? Well, from day 1, I’ve planned for myartpassion.com to have its very own affiliate program.
An affiliate program is a program that allows us to recruit partners to market our products for us. In return for their efforts, they get paid a commission.
And while we’re on the topic of money, I want to say this upfront and get it over with. Let’s face it, money makes the world go round. Without a fresh injection of funds, this site would be dead in 6 months. I’ve built enough sites to know that this will happen.
So I make it my responsibility to find all kinds of different ways to keep the site funded so that it will continue to grow…and having premium products is one of those ways. Besides, money plays another MAJOR role here.
With the affiliate program, money becomes a strong motivator for our affiliates to promote this site. Which is why our premium products are so important to the growth of myartpassion.com.
I hope I’m not getting too far ahead of myself here. Having an affiliate program is great, but I won’t be asking anyone to sell anything that I myself can’t sell. So whether we’re going to move to the next step, i.e. having an affiliate program, DEPENDS heavily on YOU.
If you need any of our premium products, and want to see this site reach its fullest potential, I certainly hope that you can give your FULLEST support to this site by taking action.
I definitely put in my fair share of work by starting this blog, keeping it active with weekly blog posts, developing the free content AND the premium products, and putting up the resources for marketing this site…then put in SOME MORE hours to perfect the products etc…
With so much going on, when I say I put in a conservative estimate of 60 hours work weeks, you know I’m not kidding. And I certainly hope you’re going to take this site as seriously as me. But we’re not done talking about money here.
I want to take this opportunity to reveal in this blog post some research that I did over the past couple of weeks, before I even started this site. If you take the time to go over the research that I did, you’ll find that most of the drawing materials out there are either too shabby, or they are too expensive.
There’s no excuse for shabby materials…you know, the kind that put up 10-15 page reports and try to sell it for $19.95. Heck, I wouldn’t pay a single cent for any shabby materials, that’s for sure.
The more expensive materials are geared towards the semi-pros and the pros. One 3 hour DVDs costing $150. These materials are obviously not for everyone. And besides, they are out of reach for many people.
The Home Study Course is meant for ANYONE who wants to learn how to draw, and you can be sure that when you follow the step by step instructions in the course, you’ll be well on your way to drawing beautiful pictures in no time. I guarantee it.
Now if you have been following my blog, you know that I’m a big fan of creating value. If you’re going to attend any drawing lessons, you’ll find yourself paying about $50 per lesson, maybe more.
But you know what, I can really prove to you that you don’t need to attend expensive drawing lessons to learn how to draw. Have you tried out the techniques given out in my free report, “The ABCs of Sketching”? If you have, you know that the techniques work.
Not only will you save boatloads of money when you invest in the home study course, you’ll also save boatloads of time. Imagine saving the hours of commuting time travelling to and fro the learning center. Plus, there’s no guarantee that the information you’re getting will be as valuable as what I have in store for you.
Armed with all the above information, how would you choose to invest your hard earned money if you want to learn how to draw?
Option A: In a shabby report that costs $19.95….nah, I don’t think that’s for you.
Option B: In a DVD 3 hour lesson that costs $150.00…wrong fit here and too costly!
Option C: Attend drawing lessons at $50.00 per lesson….doesn’t sound too cheap here, and a major waste of time commuting.
Option D: MyArtPassion Home Study Course Vol 1 at $xx amount…heee, that’s my course.
I put the value $xx there because that’s what I’m going to talk about next, and I want you to fully understand how I arrive at that pricing. Since my goal is to get them into the hands of as many people as possible, rest assured that I’ll try to keep the price as low as I can.
You know I’m not going to try something outrageous and charge you $97 for a home study course, though I firmly believe that it’s definitely worth that amount. Heck, I’m not even going to charge you $67 for it. What I’m going to try to do is to do the opposite of what my competitors are doing.
I’m going to price the home study course based on the LOWEST viable pricing point that I can go. What do I mean? Take a look at some of the products around. Some will cost as cheap as $9.95. Quality aside, I certainly don’t think that’s a viable price point for the product in the long run.
That’s because there’s a cost to promoting any product, even online. And at $9.95, the site is going to find that it’ll have a hard time getting enough resources to continue growing the site.
Without growth, you and I both know what’s going to happen. SPLAT! Dead in 6 months or less.
Now I mentioned that this site will have its own affiliate program. So I’m going to have to take the affiliate commissions into consideration. My plan is to pay out a maximum of $20 for each copy of the home study course the an affiliate sells.
An affiliate can also recruit sub-affiliates. If their sub-affiliates sell a copy, they get an additional $5. That makes a potential commission of $25 being paid to an affiliate for every copy sold.
Why $25 commission and not less? We already know that money motivates affiliates. So if they find it unprofitable to promote the products, they’re not going to do it. And down goes myartpassion.com like a rock.
So now we know the cut that our affiliates are going to get. That leaves the cut for me. When I try to sell my own products, I pretty much function like my own affiliate, except that I have to do A LOT more work.
So I figured if they’re going to get $25 for their efforts, and they get to keep all the profits, doesn’t it sound reasonable that I get the same?
But you know what. I’m not going to pay myself $25. I promised that I’ll try my best to keep the price as low as possible. I’m just going to take a $20 cut (whether at a profit or loss,…whatever). That’s it. No more than $20.
And at this stage, you know what happens to the $20 if I happen to sell anything? That’s right, it’s going to right back into growing this site…but that’s just my personal choice.
So $25 (affiliate commissions) + $20 (mycut) gives $45. I add a couple of dollars for transaction fees and refunds to make it $47. That’s what I mean by the LOWEST viable price. It’s going to be beneficial to the site in the long run, and it’s going to be affordable to most people, and the affiliates get some generous commissions. Everybody wins.
I think $47 sounds more than fair, considering the amount of content that I’ve included in the home study course. You’ll see the highlights of each chapter in the free sample chapter that I’ve included in this blog post.
This chapter is yours to keep, no matter what. There’s no obligation whatsoever to buy anything, so just download it and enjoy what I’ve put together for you.
But before I give you the link to the free chapter, I want to take up a minute of your time to help me decide on something very important.
You see, over the past week, in the course of developing the home study course, I remembered reading 3 requests for a chapter on landscape drawing. Now the home study course is close to completion, and I’ve achieved what I’d initially set out to achieve. But the chapter on landscape drawing is still not in yet.
My plan was to send out the free sample chapter by the end of this week, and release the home study course next week, but if I’m going to include the chapter on Landscape drawing, I’m going to have to delay the release date by another week, to give myself more time to work on it.
Now I really don’t mind working on the chapter that 3 people have requested but to be honest, if I’m going to put in the work to write the chapter, come up with the illustrations etc., I want to know if you guys REALLY REALLY want it. (And no, don’t worry about the price. The additional chapter won’t change anything.)
I’m going on a short getaway trip for the next few days (I really need this break),…and will be back next Tuesday, 27th Nov…which is why I’m posting this blog post today.
I certainly hope you can help me out here by voting on this blog. If you really really really want me to include the chapter on landscape drawing, just post a comment and tell me you want it.
I’ll be consolidating the responses and let you know the decision when I come back.
As a final note, I sincerely hope that everyone can play a part and contribute in some way or another and push in unison towards the same direction so that myartpassion.com becomes a huge success as soon as possible.
I thank you from the bottom of my heart for reading this longggg post. Have a great weekend.
-Darren Chow
P.S. Oh one more thing. I know I initially wanted this to be a physical product where I can ship to you. But after serious consideration and weighing the pros and cons, I’ve decided to make it a digital product,…at least for now. If you’re going to print out the home study course, it’s going to be this thick:
So let’s just stick with the digital format for now. Have fun!
